After speaking with any craft business owner for more than a few minutes, the question “how
do I sell more crafts” enters the conversation with unwavering regularity.
And of course, this is not surprising. Every businessperson wants to know how to sell more.
But this is more than just a question of “how do I do it?” There is often a level of frustration
and sometimes even despair about it. This is a real problem that is hurting not only the bank
account, but often the self-esteem of the craft businessperson.
