As a successful entrepreneur you need to communicate all day, every day, with your customers, suppliers, partners, employees, and others. Chances are you are pretty good, perhaps even excellent at spoken communications. Chances are you are also pretty good when it comes to very short factual written communications, like emails, or short business letters. However, whether you have major writing-related business plans such as creating in-depth websites, or writing white papers or e-books, books for traditional print publishing or presentations to be distributed, you may benefit from the services of a so-called “ghost writer” or “ghostwriter.” Ghostwriters can help you with fiction or non-fiction; they can help you with materials you have in development or they can help you with crafting materials from scratch. They can even help with every day business communications, though they may not be as cost-effective for that. Like any ‘human capital’ resource, the trick with finding and using a great ghostwriter is in understanding what you’re trying to achieve, matching the resource to your goals, timelines, and budgets, and recognizing what a ghostwriter can and cannot do for you and your business. Chances are, he or she can do a lot!
